Your free study plan
One page: the order to study, how long each lesson takes, and the checklist I use with students. Free for the first 3,000 students — see the free rule.
Step 1 — Ads Training Paths (about 17h total)
- Search Ads Essentials (2026) — 2h 30m
- Video Ads Essentials (2026) — 2h 45m
- Measurement Essentials — 2h 10m
- Shopping Ads Essentials — 1h 20m
- Display Essentials — 2h 05m
- Search Ads Professional Prep (2026) — 3h 20m
- Video Ads Professional Prep (2026) — 3h 50m
Step 2 — Analytics Foundations (3h)
- Analytics Essentials (2026) — 3h 00m: events, reports, connecting ads to outcomes.
Step 3 — Platform Practice Labs (about 7h 15m)
- Display & Video Lab (2026) — 2h 00m
- Search Ads 360 Lab (2026) — 1h 45m
- Campaign Manager Lab (2026) — 2h 15m
- Conversion Optimization Practice (2026) — 1h 15m
Student checklist (every block)
- Account or practice environment open before starting each lesson.
- Every step reproduced on screen, in the given order.
- End-of-block checklist completed and saved.
- Certificate of completion requested only after finishing all lessons in the block. It confirms attendance only — not an official Google certification.