Course program
Three blocks, one order: learn search and video basics first, then measurement and analytics, then practice labs. Each lesson lists its length up front — study at your own pace.
100% free for the first 3,000 students. All blocks below — lessons, study plan and certificate of completion — at no cost, no card required. After the first 3,000 enrollments, new sign-ups join the waitlist in order of arrival. How the free rule works.
Block 1 — Ads Training Paths 7 lessons · Beginner to Intermediate
- Search Ads Essentials (2026) — 2h 30m: keywords, match types, first campaign structure.
- Video Ads Essentials (2026) — 2h 45m: formats, sequencing, simple creative rules.
- Search Ads Professional Prep (2026) — 3h 20m: bidding, quality signals, optimization routines.
- Video Ads Professional Prep (2026) — 3h 50m: audiences, measurement, scaling checklist.
- Measurement Essentials — 2h 10m: conversions, tags, troubleshooting basics.
- Shopping Ads Essentials — 1h 20m: feeds, titles, common disapprovals.
- Display Essentials — 2h 05m: placements, brand safety, budgets.
Block 2 — Analytics Foundations 1 lesson · Beginner
- Analytics Essentials (2026) — 3h 00m: events, reports, connecting ads to outcomes.
Block 3 — Platform Practice Labs 4 labs · Intermediate
- Display & Video Lab (2026) — 2h 00m: guided setup walkthrough.
- Search Ads 360 Lab (2026) — 1h 45m: large-account structure exercise.
- Campaign Manager Lab (2026) — 2h 15m: trafficking and verification basics.
- Conversion Optimization Practice (2026) — 1h 15m: landing-page checklist (no traffic promises).
Certificate: a certificate of completion issued by Robert Illshodoce when you finish all lessons in a block. It is not an official Google certification and does not guarantee employment, clients or income.